Parents and kids can now enjoy watching their favorite family-friendly shows while going on a road trip, cross-country ride, or just by simply driving their Jeep or Dodge vehicles. Sirius Satellite Radio, one of the leading satellite radio service provider in the U.S. and DaimlerChrysler AG's Chrysler Group division has recently announced the availability of the first ever in-car television network, the SIRIUS Backseat TV to the 2008 model year vehicle lineup of Jeep and Dodge brands.
Chrysler Group's Jeep and Dodge divisions will be the first and only automaker to be equipped with SIRIUS Backseat TV, featuring the most popular TV entertainment channels for kids including Disney Channel, Nickelodeon, and Cartoon Network.
In the last quarter of 2007, the SIRIUS Backseat TV service will be available in the all-new 2008 Chrysler Town & Country and Dodge Grand Caravan minivans, followed by other selected 2008 Dodge and Jeep vehicle models including 2008 Chrysler 300, Dodge Charger, Dodge Magnum, Jeep Commander and Jeep Grand Cherokee. The SIRIUS Backseat TV should also be installed in Jeep Liberty as one of the optional Jeep Liberty parts.
Meanwhile, here are the comments made by the corporate officials of Nickelodeon, Disney Channel, and Cartoon Network.
Denise Dahldorf, Executive Vice President - MTV Networks Content Distribution and Marketing: "We're excited to work with SIRIUS and Chrysler Group to bring kids' number-one network -- Nickelodeon -- to even more places where our fans can experience and enjoy our hit shows and characters. Like all of our MTVN brands, our goal for Nickelodeon is to be everywhere our audiences are, and the launch of SIRIUS Backseat TV gives kids and families even more screens to interact with us."
Ben Pyne, President -- Disney and ESPN Networks Affiliate Sales and Marketing
"Disney Channel viewers expect to be able to access their favorite shows and stars wherever they are on a wide variety of devices. We are excited to team with SIRIUS and Chrysler Group to super-serve our young viewers and deepen their connection with our shows and brands."
Coleman Breland, Executive Vice President of sales and marketing for Turner Network Sales
"Cartoon Network Mobile is a customized programming service designed for the on-the-go mobile lifestyle. This new venture with SIRIUS is one we think parents will see the benefits of and represents the next generation of back seat entertainment."