Electronic giants LG have come up with a rather imaginative strategy to market
their latest premium phone in the Black Label series. Branded the LG Shine
(real name being a tedious LG KE970) this sizzling handset has been gifted to
all the players of the Arsenal Football clubs first team squad.
All these
LG Shine handsets are personalised for each and every player as their names are
engraved on their respective handsets. This is a classic case of brand building
through popular commercial media and for Brits it cant get bigger than these
stars shining in the galaxy of EPL. Well Im nobody to comment on the
capabilities of Henry & Co. as despite their recent indifferent form they
have proved their ability to succeed and charm everybody on and off the field.
But about the mobile phone in spotlight, the sparkling LG Shine, I can surely
comment & criticise.
The handset
is the latest to hit the European markets after driving the mobile phone users
in
nuts in its CDMA avatar. The manufacturers expect the LG KE970 to shine with
its amazing looks and mind boggling specifications. As far as I can see it will
succeed as the LG Shine has got all the ingredients right which are required to
excel in the highly competitive European mobile phone market.
It has a
highly attractive and sleek body that is full of attractive specifications. The
2.2" mirror display of the LG Shine is worth 240x320 pixels and is a nice
platform for the integrated 2 megapixels camera to show its magic. Powered by
Schneider Kreuznach lens this camera is as good as any digital mobile phone
camera as these are the very lenses that are used in Kodak cameras.
Flaunting
Tri-Band GSM compatibility, the LG Shine supports EDGE data transfer standards
and integrates a Bluetooth device for local file mobility. It has a fine music
player that supports multiple file formats and adds to the chutzpah of the
impressive handset. The underlining fact being that this highly usable handset
has been marketed in a perfect manner by gifting Arsenal player these handsets.
These players almost have cult status amongst their fan base spread all across
the world and this move is going to pay rich dividends to the manufacturers LG.
